THE EDEN EXPERIENCE
YOUR RETAIL CANNABIS SOLUTION
PROVEN & PROFITABLE. PERIOD.
Join the EDEN Empire, your best Brand Licensing and Marketing Agreement in the country. Use EDEN’s already proven system to quick start your own Cannabis Retail Store
OUR MISSION
ALWAYS LOOKING BEYOND
We’re trailblazers. We get restless when we sit still. We only curate our shelves with the highest quality, premium bud. We take it to the next level to bring you the best possible highs. We’ve been building this empire for over 10 years, our hunger for innovation is why we do what we do. Come learn what effect partnering with us as a company and as a collaborative effort can have on your business.
DELIVERING THE RIGHT EXPERIENCE
Different strokes for differentfolks, the same principle appliesto your high. We get to knowour customers. Our staff ismade up of industry expertswho pride themselves ondiscovering the right productsfor you
CREATING SPACE
We’ve created a space as unique as each of our customers. Cannabis is more than a plant. It’s a culture. Our stores are interactive environments where you can discover the products that fit your lifestyle, vibe and intent.
OUR STORY
EDEN, founded in Vancouver in 2009, jumped to the forefront of a booming industry and obtained national recognition over the next 10 years as an exceptional operator. In 2015, EDEN took home the Canada’s ‘Most Influential Organization in the Industry’ and ‘Best Medical Patient Dispensary’ awards.
The EDEN brand continued to build its reputation in the industry by becoming the 1st cannabis retailer to receive certification from the Canadian Association of Medical Cannabis Dispensaries. The EDEN brand has proudly partnered with local governments, educational institutions and independent researchers to help shape the global landscape of cannabis.
OUR LEGACY
We’re known for more than just cannabis.
EDEN has always been about town, the cannabis community and the culture. Our team has always strived to push the industry forward and in the beginning, a big part of this was through advocacy for legalization, which ultimately led to the medicinal and recreational markets we operate in today.
EDEN has strategically positioned itself to access a niche market in the cannabis space. We’ve invested heavily into creating long-term relationships in various states and provinces and have obtained key retail cannabis locations.
EDEN is now public on the CSE ($eden), it was only a matter of time before we moved onto bigger, better things.
EDEN BRANDED STORE
Utilizing EDEN’s extensive knowledge of the cannabis industry and its regulatory framework; licensees can expect full accessibility to a suite of platforms unique to the cannabis industry. As an example of EDEN’s market strategies, they create strategic partnerships with local producers. EDEN branded stores will benefit from the development of these competitive and strategic business relationships that will further EDEN’s competitive advantage. EDEN has created proven SOPs for Marketing, operations, accounting, and more.
The licensee agreements allows for EDEN to expand rapidly by using its international contacts and business relationships. EDEN Licensees will also benefit from EDEN’s international contact and business relationships, as its executives look towards the German cannabis market and beyond. EDEN is looking towards the Michigan and German cannabis markets to begin this next step.
BRAND DEVELOPMENT
Building on EDEN’s success in the industry and utilizing the management team’s ability to manage, expand and improve its own supply chain, EDEN advanced several popular auxiliary cannabis brands within its vertically integrated company structure. The massive reach and success of EDEN’s brands and products demonstrates its ability to utilize past research and customer feedback, identify consumer trends, implement large-scale projects/plans and mobilize capital accordingly.
EDEN ADVANTAGE
EDEN has been part of the cannabis community and culture for longer than most, crafting and evolving what it means to be a premium retail brand. The EDEN brand is directly tied to our relationship with our consumers. EDEN has a reputation of being the best.
EDEN locations are built to be as unique as each one of our customers while also paying tribute to the communities we reside in; featuring local artist’s murals. Our stores are curated, creative spaces where quality is just the beginning. Whether you’re an entrepreneur, executive, a tertiary consumer or a cannabis connoisseur; we have you covered.
- Award winning, established, nationwide brand with a history of 17 stores across Canada
- Dedicated management team with 20+ years combined industry experience
- Legacy brand which received multiple investment & buyout offers
- 60,000 person database of known customers with one-to-one reach
- Unique, street-style, recreational branding elements
- Access to US & international opportunities
- Key retail locations set in place across Canada
- Store roll-out across Canada & the US
- Registered trademark in Michigan and Canada
UNITED STATES
EDEN is moving forward with its expansion into the Continental United States! Retail Cannabis sales in the US jumped dramatically to $27 billion through the year 2021. With the openings of new adult-use markets in various states, leading researchers believe sales could reach as high as $71 Billion by 2030 annually. (New Frontier Data)
EDEN’s recreational, street-style brand will elevate itself past its medical-esque competitors as more states gear towards the recreational market. With $21.1 Billion dollars in recreational sales expected in 2022, EDEN is positioned for extreme growth along with the US market.
US CANNABIS SALES
-
MEDICAL:
$10.5 B -
RECREATIONAL:
$16.5 B -
COMBINED:
$27 B
-
MEDICAL:
$14.2 B -
RECREATIONAL:
$29.6 B -
COMBINED:
$43.8 B
CALIFORNIA
A large focus of EDEN’s expansion into the US is within the state of California. California continues to be the largest legal cannabis market in the world with over $5.95 Billion dollars of sales in 2021 within just the recreational market. Furthermore, EDEN’s strategic partnership with WeCann gives licensees a unique advantage by providing them with exclusive real estate procurement services in a market they are extremely familiar with.
STATES FOR EXPANSION:
EDEN is looking to find licensees to open up EDEN branded stores all throughout the continental US as well as acquire licensees in all of these Markets
- ARIZONA
- OREGON
- WASHINGTON
- NEVADA
- COLORADO
- NEW MEXICO
INTERNATIONAL MARKET
The Global cannabis market is projected to grow from $28.266 Billion in 2021 to $197.74 billion in 2028 at a CAGR of 32.04% in the forecast period, 2021-2028 (Fortune Business Insights). As always EDEN has its finger on the pulse for any updates on legalization overseas. Specifically, EDEN has its eyes set on Germany which late last year formed a German coalition that agreed in principle to introduce the legalization of recreational cannabis sales in Germany. As this hot topic continues to unfold, EDEN will be following its progression in hopes of participating in this international opportunity and market. Projected International Market CAGR Through 2028 is 32.04%
UNITED STATES EXPANSION
WHAT YOU CAN EXPECT
EDEN will support you for all pre-opening obligations to set you and your team up for success. Once your store is open and operating, we will work with you hands on for the first three months to ensure all new eden employees and executives are confident in their abilities to uphold our EDEN legacy. Additional assistance is available upon request for the first three months of working with us. If you are looking for a more hands-on experience with branding, social media or other customized work, it is worthwhile to have a conversation whether further assistance is required or to sign on for a longer period. JOIN EDEN EMPIRE!
LICENSEE TRAINING
The EDEN Licensee Training Program will guide you through our processes and every phase of the business, giving you the necessary skills for the success of your outfit. It is our goal to provide support and services to you with the highest level of honesty, integrity and professionalism. EDEN takes the relationship we form with our licensees very seriously; it is the foundation of our success. Comprehensive training and ongoing support will keep you and your staff knowledgeable and competitive at startup and beyond. From standard operating procedures, policies and training programs to branding campaigns and customizable marketing tools, our support is second to none.
10 STEPS
1. ONBOARDING
2. APPROVALS & LICENSING
3. CORPORATE REQUIREMENTS
4. LOCATION AND BUILDING INSURANCE
5. STAFF ONBOARDING
6. UTILITY & ACCOUNT SET UP
7. MARKETING COLLATERAL
8. ADVERTISING CAMPAIGNS
9. STAFF & LICENSEE TRAINING
10. OPEN YOUR FIRST EDEN LOCATION
Join EDEN empire. EDEN has done it all. Over the last 20 years of our combined retail and cannabis cultivation experience, our team has been hard at work developing a solid business model that has allowed us to be tremendously successful – and profitable. EDEN is now at a point that we want to share our superior system with potential affiliates, partners and investors. EDEN has the experience and team to support partners in delivering the same consistent quality that eden customers have come to expect from our business.
UNITED STATES EXPANSION
JOIN EDEN EMPIRE
THE TEAM
KOLT TAEKEMA - [PRESIDENT]
Kolten’s invaluable industry knowledge, provides him with a deep understanding of the market and the ability to forecast trends. He is a brand visionary and strategist, which enables him to develop EDEN’s culture with innovative ideas that contribute to the Company’s long-term prosperity.
GERRY TRAPASSO - [CEO]
Gerry is a lifelong entrepreneur with a history of owning and operating retail businesses within the hospitality and mobile industry’s. Gerry has experience consulting with organizations and developing networks, acting as a liaison between government and community. Gerry is an intelligent, calculated risk-taker who is accomplished in creating strategic plans and excels in high-level decision making.
SAMUEL ISAAC- [CFO]
Samuel brings over a decade of international capital markets experience to EDEN notably having been previously involved as the CFO for a California based pharmaceutical company focused on cannabis. He has been involved in raising over $100 million in equity capital and has managed an aggregate of $1 billion in debt financing for public and private companies.
PHILIP VAN DEN BERG- [DIRECTOR]
Philip brings 35+ years of investment banking expertise to the EDEN team. Since 2014 Philip has been an active investor in various start-up companies in Europe and the US where he has held positions as director and CFO. He has managed capital market transactions, public listings, mergers and acquisitions.
Staffing And Operational Framework
• Hiring Guides
• Org Charts
• Staffing Strategy & Diversity Recruitment Plans
• Candidate Rubrics
• Job Postings
• Job Descriptions
Foundational Training Program
• Health & Safety Training
• Supervisor Training
• Manager Training
• Sales Training
• Pos & Metrc Training
• Social Media Training
Office Equipment
• Buy Lists
• Asset Registration
• Tech & Media Policies
Standard Operating Procedures
• Till Management
• End Of Day Reporting Logs
• Opening/Closing Checklists
• Strategic Scheduling Roadmap
• Google Business Management
• Pricing Policies/ Fee Structures
• Online Review Correspondence
• Inventory Audit Procedures
• Inventory Reconciliation Procedures
• Reporting Incidents
Policies Provided
• Vistors In Workplace
• Service And Courtesy To Clients
• Compliance: Rules & Regulations
• Privacy & Confidentiality
• Employee Conduct
• Intoxication Free Workplace
• Internal Conflict Resolution Guide
• Defamation & Disparagment Policy
• Employee Purchases
• Tip Dispersal • Receipt Management
• Customer Interactions
• Returns & Refunds
• Managing Risk
• Site Security
Forms
• Vacation Request
• Staff Evaluation Templates
• Staff Performance Tracking
• Daily Analytics
• Inventory Display Logs
• Letterheads
• Disciplinary Action
• Termination Templates
Marketing & Branding
• Social Media Templates
• Social Media Guides
• Social Media Set Up
• Pre-Branded Marketing Collateral
• Search Engine Optimization
• Email Campaigns
• Billboard Promotional Support
• Social Media Policies
UNITED STATES EXPANSION
TONS OF SUPPORT
STORE DESIGNS
LETS TALK!
IT’S TIME TO TAKE THE NEXT STEP AND JOIN THE EDEN EMPIRE
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Whether you are considering venturing into this industry for the first time or are an experienced cannabusiness operator, WeCann streamlines your growth at every step. Feel free to let us know how we can serve you.